About us

About us

The Swedish Publishers’ Association (SvF) is a trade organisation for the Swedish book-publishing industry. We work to promote an open and free book market with space for new publishers to establish themselves and to grow.

Our members are professional publishers whose output spans every genre and format. They represent both the largest publishing houses and the smaller, literary publishers, as well as textbook publishers, business-to-business companies and library publishers. The 61 members of the Swedish Publishers’ Association currently account for around 70% of sales in the industry.

Ensuring the future of publishing in a market facing major and exciting challenges requires a shared forum where our members can combine their individual objectives with active lobbying work.

The core purpose of the association is to promote the shared interests of its members.We support our members by:

  • working actively to monitor and uphold the interests of the member companies in contact with politicians, authorities, organisations and the media
  • providing legal expertise and advice
  • developing unique and detailed industry statistics
  • analysing growth in the industry
  • monitoring trends and technological advances
  • publishing reports
  • working in the arena of copyright and freedom of the press
  • influencing politicians and the public on issues concerning the status of books, reading and freedom of speech
  • lobbying internationally to influence legislation that concerns the industry
  • promoting, defending and boosting the role and position of publishers in all relevant contexts

In 1989, the association founded the annual August Prize, one of Sweden’s most prestigious and high-profile literary awards. The aim of the book prize is to reward and highlight the best new books in Sweden each year. The Little August Prize is a writing competition for young people aged 16-20, launched in 1994 with a view to increasing young people’s interest in reading and encouraging them to write their own material.

You are welcome to get in touch with us here at the office.  Find our contact details here.

Book Sales 2016 - English Summary of the report “Boken 2017”

The 14th of February 2017 a report covering Swedish book sales was published. The report presents the most comprehensive data collection to date on Swedish book sales in different market channels. It is produced by The Swedish Booksellers Association and The Swedish Publishers Association and covers the period 2015 to 2016.

During this time period, the total book sales in traditional market channels have decreased, both in terms of turnover and in volumes. In 2016, the total sales decreased 2.0 percent compared to the year before. The total number of sold books decreased 2.7 percent.

However, if actors in the niched digital market channel mainly selling audiobooks on a subscription basis are included in the total market, the total book sales increased with 1.6 percent. This market channel has had a market growth amounting to 61.4 percent in the last year.

There are notable differences between market channels. Physical bookstores decreased their sales in contrast to Internet bookstores. In 2016, the decreased turnover for physical bookstores amounted to 4.9 percent whereas Internet bookstores saw an increase amounting to 0.9 percent. Other retailers, which consist of grocery stores and book clubs, experienced a decline in sales. In 2016, the turnover for this market channel decreased 5.6 percent. 

The average retail price of the books sold increased slightly in 2016 with 0.8 percent, from 122 to 123 SEK.

The Swedish Booksellers Association and The Swedish Publishers Association will continuously gather and present data about the Swedish book markets. Many anticipate that these markets will experience substantial changes due to technological advancements, new market actors and changes in media consumption. Future reports will shed light on both short-term and long-term developments. 

Boken 2017 - marknaden, trender och analyser

The Swedish Publishers’ Association produce and publish detailed statistical reports once a year covering the member publishers’ publications and sales. 

Publishing Statistics 2017