About us

About us

The Swedish Publishers’ Association (SvF) is a trade organisation for the Swedish book-publishing industry. We work to promote an open and free book market with space for new publishers to establish themselves and to grow.

Our members are professional publishers whose output spans every genre and format. They represent both the largest publishing houses and the smaller, literary publishers, as well as textbook publishers, business-to-business companies and library publishers. The 61 members of the Swedish Publishers’ Association currently account for around 70% of sales in the industry.

Ensuring the future of publishing in a market facing major and exciting challenges requires a shared forum where our members can combine their individual objectives with active lobbying work.

The core purpose of the association is to promote the shared interests of its members.We support our members by:

  • working actively to monitor and uphold the interests of the member companies in contact with politicians, authorities, organisations and the media
  • providing legal expertise and advice
  • developing unique and detailed industry statistics
  • analysing growth in the industry
  • monitoring trends and technological advances
  • publishing reports
  • working in the arena of copyright and freedom of the press
  • influencing politicians and the public on issues concerning the status of books, reading and freedom of speech
  • lobbying internationally to influence legislation that concerns the industry
  • promoting, defending and boosting the role and position of publishers in all relevant contexts

In 1989, the association founded the annual August Prize, one of Sweden’s most prestigious and high-profile literary awards. The aim of the book prize is to reward and highlight the best new books in Sweden each year. The Little August Prize is a writing competition for young people aged 16-20, launched in 1994 with a view to increasing young people’s interest in reading and encouraging them to write their own material.

You are welcome to get in touch with us here at the office.  Find our contact details here.

Book publishers’ sales up 5 per cent in 2018

In 2018, book publishers’ sales revenue increased by 5 per cent, according to the latest statistics from the Swedish Publishers’ Association.

Digital sales increased markedly in 2018. The shift from print to digital format seen in recent years continues and can be attributed almost exclusively to audiobooks. Overall, digital books now account for 23 per cent of total sales revenue, but print books still make up the bulk of sales at 77 per cent.

A breakdown by genre shows that sales of literary fiction increased across the board, and especially in digital formats. Digital sales of children’s and young adult titles likewise increased notably. Sales of new non-fiction titles, mainly in print format, were also up.

“It’s great news that publishers are increasing their sales, and especially that digital formats are performing so well. However, digital formats also present major challenges for publishers, since they generate less revenue than print editions,” said Kristina Ahlinder, chief executive of the Swedish Publishers’ Association.

Much of the increase in sales was attributable to high-selling titles by a number of authors, including Lars Kepler, Hans Rosling, Ola Rosling and Anna Rosling Rönnholm, Thomas Erikson, Niklas Natt och Dag, Anders Hansen, and Agnes Våhlund and Elias Våhlund.

Sales to digital channels rose by 33 per cent in 2018, while sales to the book trade were largely unchanged from 2017. Sales to online book retailers, which consist mainly of print editions, increased by 13 per cent.

Book sales by publishers 2018

Total sales revenue
+ 5%
Number of new titles
+ 1.7%
Copies sold
New digital copies + 15%
New print copies – 1%
Total new titles + 2.8%
Total all titles + 10.8%

Download the full report:

About these publishing statistics

Since 1973/74 the Swedish Publishers’ Association has produced detailed statistics on the publishing of general literature by its member businesses and sales of these publications to various categories of retailers and direct from publishers to consumers. As publishing statistics, the figures relate solely to publications and trade sales to retailers, but not to retail sales.

As these statistics are confined to general literature and to publishers that are members of the association, they do not provide a complete picture, but they can still give a good idea of the overall trends in the Swedish book market over time.

For more information please contact

Kristina Ahlinder, chief executive, Swedish Publishers’ Association
+46 70 769 8445, kristina.ahlinder@forlaggare.se
More information and publishing industry statistics at forlaggare.se/faktabank